Since his imminent fame after winning a staggering eight gold medals at the Beijing Olympics, Michael Phelps has been making appearances everywhere from London, to Frosted Flakes boxes, and every other advertisement on TV. What hasn’t Michael Phelps been up to since the Olympics?
He’s replacing Tony the Tiger on Frosted Flakes cereal boxes. He’s destroying computers at the ESPN office in their new ad. He’s the golden boy of Visa. He’s partying in Vegas. He’s sitting in box seats at the Steelers Browns game. And he’s getting great ratings for SNL.
According to Davie Brown Entertainment, an LA-based talent agency that compiles a celebrity endorsement index, Phelps is now the number one sought-after celebrity beating out basketball legend Michael Jordan for the top spot.
It is said 95% of American consumers now recognize Phelps—an upgrade from 33% prior to the Olympics. As Perez Hilton commented yesterday, Phelps has the Midas touch.
Read Also
Tweet
