Kim Kardashian has gone from Hollywood socialite to one of the most recognized and talked about celebrities throughout the world in a just a few short years. With her meteoric rise to fame, opportunities have come hard and fast — with Kim receiving countless public appearance requests, magazine exclusives and most notably, endorsement deals.
From Sephora to Bebe to GNC, the reality television star makes millions annually from her product backing ($3.2 million last year to be exact), but one particular endorsement stands out from the rest: Fusion Beauty.
Fusion Beauty is a cosmetics company that was started in 2005, and quickly established themselves as a major player in the field. With products that include a micro-injected collagen lip plump, Fusion Beauty was a near-instant success, becoming one of the top product lines at makeup chain Sephora.
When Fusion Beauty found themselves looking for the perfect spokesmodel for their line it was clear that Kim K was the perfect choice from the get-go.
“With her gorgeously flawless complexion and seriously sexy pout she was an easy choice and a natural fit,” the company stated. “As a confident, passionate and driven woman, who is beautiful both inside and out, Kim is a perfect embodiment of our brand vision and will be a source of inspiration and empowerment for all Fusion beauties!”
What makes the pairing of Fusion Beauty and Kim Kardashian different from other endorsements for the incredibly beautiful star is that the two didn’t just join forces to sell cosmetics; they also partnered up with the Seven Bar Foundation, a non-profit organization started in 2001 whose mission is “to sustainably finance underprivileged women to start businesses through microloans…business fueling business to bring women to self reliance.”
The Kiss Away Poverty campaign was established, and $1 from the sale of every Lipfusion by Fusion Beauty product is set aside for the Seven Bar Foundation’s microfinance program to help women in poverty start their own business and free themselves of their impoverished state.
Kim is not only doing print ads for Fusion Beauty to promote their product line, but also is making public appearances, tweeting and doing interviews with magazines and television shows to get the word out on all that the company has to offer in both cosmetics and philanthropy.
“They give back, and me being an entrepreneur and trying to give beauty and fashion tips all over the place, I feel like it’s an even greater thing to help women get on their feet and to help women get out of poverty and get good jobs and get their lives together. So I just think it’s the perfect fit,” Kardashian told a group in Santa Monica, CA this fall.
Results from the campaign have been a smashing success so far. “We’ve helped women start a yoga studio, a lingerie line. I’m all about empowering women,” the flawless starlet recently told the television show Extra.
All of us here at Positively Celebrity are inspired by Kim and proud of her and the actions she is taking to help low income women get out of poverty and back on their feet! You can learn more about Fusion Beauty and their products at http://www.fusionbeauty.com and you can read more about the Seven Bar Foundation at www.sevenbarfoundation.org.
Be sure to check back for more great inspirational celebrity stories from Richard Munassi right here at Positively Celebrity!
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