Britney. Britney. Britney.
Last night, Ms. Spears debuted video to hit single, “Hold It Against Me,” on MTV and on Vevo.
I’m fascinated by how Brit’s star power can still attract 1 million plus video views in merely 20 hours and equally intrigued that “Hold It Against Me’s” sole purpose is to advertise for Sony, Plenty of Fish online dating, and Make Up Forever cosmetics.
As we speak, Make Up Forever is flying off Sephora shelves, Best Buy sold out of Sony flat screens, and a couple just got engaged after discovering true love on Plentyoffish.com. The dancers should demand residuals for appearing in this 4:29 commercial.
The starlet’s better videos from earlier in her career are looping in the background but are unsuccessful at masking a blaring truth; Brit and “Hold It” don’t hold a candle to vintage, before-she-shaved-her-head, Ms. Spears.
With videos like “Slave 4 U…”
…and “Boys…”
…Britney set the bar for excellence so high.
Then again, the girl is almost 30, so if she falls a bit short of her glory days, you can’t hold that against her.
How do you feel about Britney’s new video?
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