My nickname is Coco and I’m nuts about Vita Coco so I’m very happy to see that Rihanna is set to be featured in their advertising campaign launching this summer!
Endorsing big campaigns is nothing new to Rihanna (who has previously endorsed several products including Cover Girl, Nivea and Doritos) as well as launching her own line of Totes Umbrellas following the success of her number 1 song “Umbrella”.
The natural beauty is a big fan of the all-natural nutrient packed fat free drink that delivers 100 percent of the daily requirement of vitamin C. Rih-Rih was quoted as saying “I love Vita Coco! It’s real coconut water from hand-picked coconuts. It’s delicious and so good for you!”
“Rihanna is a natural fit for the Vita Coco brand and I’m so happy to have her on the team” says Madonna. It seems that the whole of celeb-land is bananas about this super drink!
New York-based Vita Coco is one of the fastest growing lifestyle beverages brands in the U.S. and is not shy of celebrity attention. Madonna and Anthony Kiedis of the Red Hot Chili Peppers are both investors in the privately owned coconut water company.
Demi Moore enjoyed Vita Coco during the Super Bowl 2011 with Ashton Kutcher, along with former first couple President George and Barbara Bush.
The beverage is enjoyed by many A-listers because of it’s super-hydrating and nutritious properties. The company founded in 2004 has an impressive celebrity list of brand loyalists including Demi Moore, Matthew McConaughey, Sienna Miller and Kate Bosworth!
Available in six great tasting flavors – Pure, Açaà & Pomegranate, Tangerine, Passion Fruit, Pineapple and Peach & Mango – Vita Coco contains the five essential electrolytes and more potassium than two bananas.
I am hooked! As my mother said recently, “What did we drink before we had coconut water?”
Be sure to check back for more of the latest celebrity news from Coralie Rose right here on Positively Celebrity!
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